Deal Background
Open Media are a specialist Digital Out of Home ("DOOH") operator, providing advertising space in prime locations across the UK on digital screens of the highest quality.
Open works with well known clients, such as JD Sports and Jaguar Land Rover, to maximise the reach of their advertising campaigns.
How Langtons Helped
Langtons worked with Mike Smith, the Managing Director of Open Media, to prepare financial projections to determine the level of funding required, as well as preparing the information required by funders.
Having identified the funders suitable for this niche sector, Langtons supported the business in securing funding offers, helping to clarify and improve such offers, as well as providing input into the legal documentation as relevant.
Results
Open Media has used a variety of funding sources to secure advertising space on Hotel Football opposite Old Trafford, home of Manchester United Football Club, and on the development of BoxPark on Olympic Way, Wembley.
"I am super proud of what OPEN has achieved in the last 12 months and to add these two premium locations to our portfolio is very exciting. Our strategy is to concentrate on the quality of location over quantity. Our
goal is to be in every key city in the UK by 2020, and by having the support of MSIF and the best team around me I am certain that this goal achievable."
Mike Smith, Managing Director of Open Media
At Open Media we can’t thank Langtons enough for their invaluable service. The advice presented to us by the team has enabled Open Media to reach and exceed its goals, with the process being smooth and enjoyable from inception.
Open Media - Mike Smith
